New Real-Time Document Analytics from Vuzit Optimizes Online Content and Improves Website Traffic and Usability
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Philadelphia, PA, January 23, 2010 -- Vuzit LLC, a provider of online document viewing products to help businesses improve access to, maintain control of, and gain intelligence about essential documents, today announced general availability of new real-time document analytics functionality in the Vuzit DocuPub Platform. The document analytics feature in the DocuPub Platform can be leveraged by content marketers who use documents to generate leads and drive website traffic and want to better understand how these documents are actually consumed by their target audiences. Document analytics are also useful to publishers of e-books and other online content to track popular content and provide valuable insights to authors about the effectiveness and readability of their documents. The ability to track detailed online document reading statistics has been difficult until the arrival of Vuzit’s new offering. Web analytics software vendors, such as Google Analytics, can only capture data on when a PDF file is downloaded from a website. Vuzit tracks 12 different document usage statistics, including document downloads, by individual document, page and user for 40 document types including: 1. Type of document request (i.e. new document or new page) 2. Name of requested document 3. Date document was read 4. Time of day document was read 5. Which pages of the document were navigated 6. How long was each page viewed 7. What zoom levels were used 8. Number of document downloads 9. IP address and geographic location of who requested the document 10. URL of the referring site or web page 11. What browser was used to view the document 12. Custom values (i.e. username) “The recent economic recession has put a spotlight on using analytics to measure return on marketing investments. Tracking web page visitor traffic only provides a one-dimensional source of data,” said Brent Matzelle, Vuzit’s CEO. According to Matzelle, “integrating multiple sources of data, such as who is reading online documents, how and when, provides a more complete picture of customers and prospects. This allows companies to enhance customer interactions and improve cross-sell and up-sell opportunities.” Document analytics in the Vuzit DocuPub Platform helps marketers and e-publishers capture the data they are losing about valuable content on their websites, improve marketing investment ROI by understanding who is reading online documents and how, and better promote popular content. The document analytics feature can be accessed from the web dashboard in a Vuzit DocuPub Platform account. Free, no-obligation trials of the software are available for 60 days by signing up for a DocuPub Platform account from the Pricing page at http://vuzit.com/ signup. For more information, visit the Vuzit website at http://vuzit.com/ products/ docupub_analytics or call (215) 821-7004. About Vuzit: Vuzit helps enterprises control and track their documents online. Vuzit has customers from America to Australia and its flagship Vuzit DocuPub Platform is embedded in thousands of websites and applications. The DocuPub Platform is a multi-tenant SaaS system that enables editing, printing and downloading restrictions for 40 document and file types in a plug-in-free document viewer manages by standards-based development tools. Vuzit spent thousands of hours developing the DocuPub Platform, reducing hundreds of lines of code to a dozen lines of Javascript, so document viewing, control and analytics can be embedded into web applications in minutes. More information at http://vuzit.com. Contact: Cristina Martin Greysman Vuzit Philadelphia, PA 215-821-7004 http://vuzit.com User comments, Ratings and Reviews
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Cristina Martin Greysman from 122.174.157.xxx
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