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Personal General Insurance 2008 Aarkstore Enterprise Introduction The report analyzes performance personal general insurance sector, providing profitability individual accident health, private personal pecuniary household insurance. Competitor strategies performance analyzed. Finally, provides forecasts personal general insurance 2013. Scope Information premium underwriting profitability personal insurance lines Insight insurance advertising strategies personal insurance advertisers Analysis competitors' performance competitive

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Introduction

The report analyzes the performance of the personal general insurance sector, providing data on market sizes and profitability for individual accident and health, private motor, personal pecuniary loss and household insurance. Competitor strategies and performance are also analyzed. Finally, the report provides GWP forecasts for the main personal general insurance lines until 2013.

Scope

Information on premium income and underwriting profitability for the main personal insurance lines

Insight into insurance advertising strategies of the top 10 personal insurance advertisers

Analysis of key competitors' performance and competitive strategies

Develop your future business plans from an informed viewpoint with GWP forecasts for the market

Highlights

When looking specifically at the personal lines market, it achieved a moderate increase in GWP, growing by 2.3% 2007. This growth can be attributed to an increase in premium income derived from three business lines: private motor, household, and personal pecuniary loss.

channels. A number of affinity partnerships, such as Tesco and Marks & Spencer, have also been able to leverage their strong brands and frequent contact with consumers to drive significant volume in motor insurance sales.

In terms of business units, RSA's direct brand, More Th>n, contributed towards the growth in RSA's personal lines business, with NWP up by 8% in 2007 and new business sales up by 10%. The insurer reported that online sales were particularly positive, with web sales of household insurance up by 160% and web sales of motor up 30% on 2005 levels.

Reasons to Purchase

Access information on the performance of the market in terms of GWP and profitability

Benchmark your own performance against the major competitors in the general insurance market

Develop your future business plans with the help of Datamonitor's GWP forecasts for the main personal general insurance lines

For more information, Please visit :

http://www.aarkstore.com/ reports/ UK-Personal-General-Insurance-2008-17673.html
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Article Taged as : personal, general, insurance, 2008, aarkstore, enterprise, www.aarkstore.com, personal, general, insurance, 2008, aarkstore, enterprise,

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