42 percentage of American Adults Hope for Videogaming Christmas
A survey conducted by the Entertainment Software Association is showing that 42% of American adults are interested in giving or in receiving a videogame or more as presents for Christmas, which is good news for an industry that has seen sales fall this year over the same period in 2008 and hope that the shopping spree would save them. The survey was conducted between November 4 and 8 on 1,001 adult Americans.More than half of those surveyed have said that videogames represent a “good option for family entertainment,” hinting that more casual titles and Nintendo Wii videogames might be on top of their shopping lists.A majority of American adults also cited the high entertainment value per dollar as one of the reasons driving them to pick up something like New Super Mario Bros. Wii or Modern Warfare 2 in order to stuff stockings. The 42% number is seven percent higher than last year.Michael Gallagher, who is the president of the ESA, stated that “With 68 percent of American households playing computer and video games, U.S. consumers value the creative and innovative products the entertainment software industry produces and are seeking them out for themselves and to give as gifts.”47% of those who responded to the questions posted by the ESA also indicate...
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