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Interactive Voice Response is a communication technology that allows a computer to detect voice and touch tones using a normal phone call. It empowers organizations to interact with database for acquiring information or query handling or for pushing the information.
The IVR system can respond with pre-recorded or dynamically generated audio by equipping direct callers on how to proceed. IVR performs almost all the functions where interactions can be broken down into a series of simple menu choices. This technology does not require any human interactions over telephone and generally scale well to handle large call volumes. It is a flexible and scalable platform which also supports possibilities of sending information in automated, manual or scheduled mode.
In case of large enterprises where monotonous calls are in large volumes for e.g. in case of banking institutions, calls like balance enquiry or statement request for users accounts, usage of IVR technology as a medium of communication helps the organizations to streamline their operations along with better customer service.
IVR enables users to retrieve information like bank balances, revised interest rates, flight schedule, reservation confirmation, order status etc. This new means of communication being a highly automated system results into high response rate, high productivity with lesser human efforts and also reduces the overall cost of communication.
Examples-
• The New Delhi Municipal Council is all set to revive its ‘Interactive Voice Response System’, by launching special software to enable local residents to register complaints through SMS.
• Many Call Centers are now replacing their manpower with an IVRS (Interactive voice response system).
• Banking and Financial institutions are using IVRS for their services like payment reminders, bill delivery status, payment made details etc.
• Education and training institutes are using the IVRS for lead generation for their courses.

ValueFirst Messaging Pvt Ltd, a leading provider of mobility services to enterprises has recently launched its Voice messaging suite named “ValueCallz” which is an extensive Voice Broadcasting Platform that simply broadcasts any pre-recorded interactive voice relay simultaneously to many individuals at a particular point of time. It enables organizations to send personalized and interactive outbound voice 'broadcast' messages at the touch of a button. This platform supports functionalities like Voice broadcasts, IVR based voice broadcasts, SMS based IVR Voice broadcast, Call Latching, Click to Call etc.
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Date Listed : Wednesday, November 18, 2009
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