New Research Shows Marketers are Investing in Branded Entertainment to Reach Consumers in Challenging Economy
New research shows the overall importance of branded entertainment continues to climb in the strategic planning of leading marketers with more than two-thirds of respondents (68%) investing in some type of branded entertainment as a means to reach consumers. TBA Global, an award-winning connective marketing and communications agency, today released a new whitepaper with the Event Marketing Institute (EMI) that gives insights into the challenges marketers face as they seek to attract and engage consumers with their brand across a growing number of platforms. (PRWeb May 11, 2009)
Read the full story at http://www.prweb.com/ releases/ brandedentertainment/ research/ prweb2404974.htm
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News: Top News: New Research Shows Marketers are Investing in Branded Entertainment to Reach Consumers in Challenging Economy
Date Listed : Monday, May 11, 2009
Source : Breaking News Stories, PRWeb - Breaking News Stories : Latest news releases from PRWEB.COM - Top Stories
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